Jooop

That's not a slogan we reach for in a pitch deck. It's the bar the three of us hold each other to on every account we run. If a tactic can't be tied back to a number the client actually cares about, it doesn't make the plan, no matter how well it would read in a case study.

We’ve worked with startups, scale-ups, and established brands, seen what actually works, and cut out what doesn’t. Everything we do is grounded in strategy, execution, and measurable outcomes. We move fast, test hard, and stay honest about results, including the results we didn't expect, which is usually where the real strategy shift comes from.

Our mission is to help businesses grow by building strong digital foundations and executing marketing that compounds over time.

We combine search, content, web development, and performance marketing to create systems that attract, convert, and retain customers. We focus on clarity, technical quality, and long-term value rather than short-term noise. It's the kind of work that's still paying off eighteen months after the invoice is settled, not just the month the campaign launched.

Three co-founders, three different jobs, one standard we all answer to. Here’s who’s actually behind the work.

Lincoln Alltyne

Director of SEO

Lincoln leads SEO strategy as our Director of SEO and Co-Founder, bringing deep expertise in search engine optimization to drive organic growth and visibility for clients. He focuses on proven, data-backed tactics that help brands rank higher and attract sustainable traffic without shortcuts.

Before co-founding Jooop, Lincoln spent years in-house running SEO for brands where every ranking drop meant a very direct, very uncomfortable conversation with a CFO. That's where his aversion to guesswork actually comes from. He’d rather ship a smaller, correct change than a big one nobody can explain if it goes wrong, and he still reviews every core algo update before deciding whether it actually applies to a client’s site.

Rick O’Shea

Retention Director

Rick is our Retention Director and Co-Founder, specializing in keeping clients happy and growing through ongoing support, strategy tweaks, and loyalty-building. He ensures campaigns compound over time, turning one-off projects into lasting relationships that deliver consistent results.

Rick’s rule is simple: a client should never be surprised by a report. He’d rather flag a dip in week two than let it sit quietly until the monthly call, which is why most of the accounts he runs have been with us for years, not months. If an objection comes up twice, it stops being a one-off. It becomes something the whole team needs to fix.

Robin Banks

VP of Sales ·

Robin serves as VP of Sales and Co-Founder, heading up client acquisition and revenue growth with a sharp, results-oriented approach. He builds strong partnerships and closes deals that scale businesses fast, always prioritizing long-term value over quick wins.

Robin won’t take on a client he doesn’t think the team can actually deliver for. He’s turned down bigger budgets than he’s accepted, on the logic that a client we can’t genuinely help becomes a bad case study and a worse referral rather than a result worth having. He still personally sits in on the first strategy call for every new account, not just the sales call, so nothing gets lost between what was promised and what actually gets built.